The Wundaba Group and Lions & Tigers announce Strategic Global Alliance

Companies launch unique global business development services for the SME market.

London, United Kingdom, and Singapore – August 27, 2015:  The Wundaba Group Pte Ltd (TWG) and Lions & Tigers Ltd (L&T) today announced a first of its kind, go-to-market partnership to help small and medium sized enterprises (SMEs) expand their operations into Southeast Asia.  This strategic alliance brings together the complementary portfolio of services and network of partners of the two companies, and builds on their direct presence in the United Kingdom and Singapore.

As businesses seek new ways to grow their beyond their home markets, they increasingly look to Asia, and Southeast Asia in particular, for new opportunities.  TWG and L&T will integrate their existing products and services in the region and develop an industry standard reference, providing SMEs with a blueprint for expansion in Southeast Asia.

The two companies will jointly deliver solutions to market internationally that focus on three key areas:

  1. Assess: together with selected technology partners, an online audit tool will be developed that assesses a company’s level of preparedness to expand abroad and highlights areas for improvement.
  2. Prepare:  the moment a client is ready for expansion abroad, target markets for products and services are evaluated and go-to-market plans prepared.
  3. Execute:  work as a trusted partner to execute the go-to-market plans and help setting up operations in the selected target markets.

“We set up Lions & Tigers to put our long experience of living and working in Asia to use helping UK businesses to expand their presence in Asia, and businesses from Asia to establish their presence in the UK.  In addition to our own experience, we can now leverage TWG’s complementary network on the ground in the Asia Pacific region,” said Graham Davies, founder and Managing Director of Lions & Tigers.  “This strategic alliance provides an exciting opportunity for both companies to reach new markets and clients.”

“Over the last year both companies have already worked together on several projects and we are now looking forward to further cement our partnership,” added Frank Doreleijers, TWG’s Managing Director.  We are not only leveraging each other’s network and global presence, but this alliance also combines L&T’s experience in the ICT and education sectors with TWG’s strong presence with companies providing duty of care and people risk management solutions.”

The alliance between the two companies is effective from 1st of August 2015 and the first joint client projects will be announced in early Q4 of 2015.

About Lions & Tigers Ltd

Lions & Tigers is a UK-based business consultancy that maintains a network of partners across the Asia Pacific region and in the UK that helps UK companies build their presence in Southeast Asia, and companies from Southeast Asia to expand into the UK.  It evaluates market opportunities for new products and services.  It helps to create plans for market entry.  Crucially, it works as a trusted partner to execute those plans, including working in-country on an interim basis to set up new offices, sales channels, sourcing and distribution channels, and delivery capacity.

Further information can be found at www.lionsandtigers.eu.

About The Wundaba Group Pte Ltd

Entering new geographical markets is one of the most challenging yet rewarding activities companies can do to grow their business.  But it’s often easier said than done, especially for SME organisations that do not have the bandwidth, resources and knowledge available.

The Wundaba Group (TWG), headquartered in Singapore, is founded by a team of international business development specialists passionate about helping such organisations expand beyond their home markets.  It specializes in helping companies that provide duty-of-care and people risk management solutions and services.

Further information can be found at www.wundabagroup.com.

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